Unlocking Generational Wealth. Sustaining Local Economies. Democratizing Ownership.
A silent economic transition is underway. Over the next decade, a massive $2 trillion in Canadian small and medium-sized business assets will change hands. This isn't just a transfer of ownership; it's a pivotal moment for our communities.
Without a new generation of leaders, these legacy businesses—the cornerstones of Main Streets and local economies—risk fading away, taking jobs, stability, and community identity with them.
The Canadian ETA Alliance (CETAA) exists to rewrite this story. We are building a national ecosystem to champion Entrepreneurship Through Acquisition (ETA)—a powerful pathway where purpose-driven entrepreneurs acquire existing businesses to fuel their growth, profitability, and social impact.
We don't just see a transaction; we see a transformation. Our mission is to ensure this generational shift becomes Canada's greatest economic opportunity: to preserve vital legacies, empower future-ready leaders, and keep community wealth where it belongs—in the hands of those building a stronger, more resilient future.
01.
Our Vision
02.
Our Mission
To promote, support, and grow the Canadian ETA ecosystem by fostering education, capital access, mentorship, and policy advocacy.
03.
Our Framework
An estimated 75% of small business owners in Canada don’t have a succession plan. Without action, billions in community economic value could be lost.
To be the national catalyst for sustainable and social entrepreneurship through acquisition, enabling a thriving ecosystem of aspiring entrepreneurs, sellers, investors, and educators.
Why It Matters
Community Wealth Preservation
Keep businesses local, preserve jobs, maintain economic anchors.
Inclusive Entrepreneurship
Lower barriers to ownership by focusing on acquiring existing businesses.
Catalytic Capital Deployment
Mobilize capital from credit unions, impact investors, and foundations.
Regenerative Retirement Pathways
Ensure dignity and continuity for retiring founders.
Place-Based Economic Resilience
Regional hubs design localized support and matchmaking.
Across Canada, thousands of small business owners—especially in rural and marginalized communities—are nearing retirement without a succession plan. Thriving businesses risk closing simply because there’s no buyer in sight.
At the same time, a new generation of ambitious, values-driven entrepreneurs are ready to lead—but locked out by systemic barriers to capital and opportunity.
Our Why
